INFORMATION
Author(s): Laia Farran Graves
Print length: 3320 pages
Dimensions: Updating
Format: Hardcover
Price: 1.199.000 VND
Weight: 1,780 g
Publisher: Hachette
Publication year: 2022
INTRODUCTION
"The Fashion Show: The Stories, Invites and Art of 300 Landmark Shows" by Iain R. Webb is a visually rich archive that captures the history, design, and ceremony behind 300 of the most memorable fashion shows over the past seven decades. The book delves into the creative process and spectacle of runway events, spotlighting the artfulness of fashion show invitations — a somewhat overlooked detail that reflects each show’s theme, mood, and branding. Through these invites, paired with storytelling, the reader gains insight into how couture and high fashion presentations have evolved.
Webb’s narrative spans showpieces from timeless houses like Givenchy, Valentino, and Yves Saint Laurent, and more avant-garde moments from Alexander McQueen, Kenzo, and others. Each invite is treated not simply as stationery but as a design artefact: typography, layout, imagery, materials, and tone all contribute to how a fashion show is communicated even before the models walk. The book also captures how cultural, societal, and technological shifts have influenced show design, from traditional presentation styles to immersive, theatrical performances that blend media, art, and fashion.
For fashion students, designers, brand marketers, visual communicators, and enthusiasts of fashion history, this book offers both a nostalgic journey and a source of creative inspiration.
