THÔNG TIN:
Sách Nhập Khẩu Chính Nghạch
Tác giả: Taschen
Đơn vị nhập khẩu: Công Ty Cổ Phần Sách Alpha
Nhà cung cấp: Alpha Books
Nhà phân phối: Trạm Đọc
Tác giả: Taschen
Năm xuất bản: 2025
Hình thức: Bìa cứng
Số trang: 665
Kích thước : 14.00 × 4.29 × 19.51 cm
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories — beverages, food, body, luxury, and other markets — and no fewer than 50 sub-categories.
Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.
