INFORMATION
Author(s): Michael Evamy
Print length: 432 pages
Dimensions: 20.45 x 25.4 cm
Format: Hardcover
Price: 1.249.000 VND
Weight: 1.371 g
Publisher: Hachette
Publication year: 2021
INTRODUCTION
"Logo, Revised Edition" by Michael Evamy is a definitive compendium for anyone interested in graphic design, branding, identity design, or logo creation. This updated edition features over 1,600 symbols and logotypes, including 300 brand-new logos, giving a wide-ranging view of logo design from its beginnings through to contemporary practice.
Logotypes are meticulously grouped into visual categories—such as stars, animals, crosses, people, crowns—and shown in black and white. This choice helps to emphasize form, line, and recognition without the influence of colour or effects. Logotypes are also indexed by designer and industry sector, making this book a go-to reference during the research phase for identity projects.
The content is not only visually rich but also informative, tracing how different logo forms have evolved and what makes a logo successful: distinctiveness, memorability, clarity. The book includes logos by masters like Paul Rand, Saul Bass, and major household names like Apple, Disney, Starbucks, alongside less-well-known but innovative work.
Its value is high for graphic designers, students, branding professionals and visual communicators: "Logo, Revised Edition" offers both inspiration (via its extensive visual survey and case studies) and practical guidance (through categorisation, form analysis, and indexing).
