INFORMATION
Author(s): Josh Sims
Print length: 160 pages
Dimensions: 13.21 x 18.59 cm
Format: Hardcover
Price: 499.000 VND
Weight: 341 g
Publisher: Hachette
Publication year: 2024
INTRODUCTION
"Little Book of Rolex: The Story Behind the Iconic Brand" by Josh Sims is a concise yet richly illustrated tribute to one of the most revered names in luxury timepieces. Through its 160 pages, the book traces the origins, innovations, craftsmanship, and cultural significance of Rolex—from its foundation in the early 20th century to its status as a symbol of status, precision, and timeless style.
The book features iconic watch models such as the Submariner, Daytona, Explorer, and Oyster, exploring how each has contributed to Rolex’s reputation for durability, innovation, and design excellence. It delves into technical advancements (e.g. materials, movements) and design elements (case shape, bezels, dials, bracelets) that distinguish Rolex watches. Photographs and high-quality imagery illustrate these watches in detail.
More than a visual catalogue, the text places Rolex in its broader historical, cultural, and social context—how its watches became not just tools for measurement, but embedded in explorer and diving lore, associated with achievement, prestige, and luxury. The book also addresses how branding, marketing, and heritage have shaped Rolex’s identity in popular culture.
This book has value for watch enthusiasts, collectors, design students, and anyone curious about luxury branding. It serves both as inspiration and reference.
