INFORMATION
Author(s): Laia Farran Graves
Print length: 160 pages
Dimensions: 12.8 x 22 cm
Format: Hardcover
Price: 499.000 VND
Weight: 363 g
Publisher: Hachette
Publication year: 2020
INTRODUCTION
"Little Book of Prada" by Laia Farran Graves is a compact but richly illustrated exploration of one of fashion’s most influential and enigmatic brands. Founded in Milan in 1913 by Mario Prada as a leather-goods manufacturer, Prada evolved under Miuccia Prada into an icon of ingenuity, minimalism, and avant-garde luxury. This book traces how Prada blends tradition with innovation: from its early leather work to the introduction of nylon fabrics, minimalist design lines, futurism, and subversion of expectations in runway shows and accessories.
Inside its 160 pages, the book showcases signature bags, footwear, apparel and the emergence of Prada’s sister line, Miu Miu. It covers design philosophy deeply influenced by art, architecture, and cultural critique, along with bold experiments in material and colour. The narrative also examines how Prada’s visual identity—its campaigns, store design, graphic fonts—contributes to its status as both cult label and mainstream luxury staple.
For fashion students, stylists, brand lovers, and collectors, "Little Book of Prada" offers both inspiration and reference. It balances aesthetic admiration with understanding of craftsmanship and brand heritage.
