INFORMATION
Author(s): Gwyneth Holland, Rae Jones
Print length: 160 pages
Dimensions: 17.53 x 24.89 cm
Format: Paperback
Price: 1.049.000 VND
Weight: 1049 g
Publisher: Hachette
Publication year: 2017
INTRODUCTION
"Fashion Trend Forecasting" by Gwyneth Holland and Rae Jones is an essential guide for fashion students, designers, and industry professionals who want to understand how trends are identified, analysed, and turned into concrete products. The book outlines the full process of trend forecasting: it begins with finding inspiration—exploring cultural, aesthetic, social shifts—and moves through research, analysis, prediction, and finally, practical implementation in design and production.
Illustrated throughout with interviews and insights from practising trend forecasters and industry insiders, the book shows how inspiration becomes idea boards, and how ideas are filtered into viable forecasts for fashion brands. It discusses tools and methods such as mood boards, colour forecasting, silhouette prediction, material sources, and the role of forecasting agencies.
The value of "Fashion Trend Forecasting" lies in its blend of theory and real-world application. It doesn’t just inform about what trends are, but how to anticipate them and use them strategically in design. This book is especially valuable for those aiming to stay ahead in the fast-paced world of fashion, providing both creative inspiration and practical guidance.
