INFORMATION
Author(s): Catharine Slade-Brooking
Print length: 160 pages
Dimensions: 19.18 x 22.99 cm
Format: Paperback
Price: 899.000 VND
Weight: 495 g
Publisher: Hachette
Publication year: 2016
INTRODUCTION
"Creating a Brand Identity: A Guide for Designers" by Catharine Slade-Brooking is a practical and inspiring handbook for anyone involved in graphic design, branding, or marketing. The book unpacks the complex, multifaceted process of creating a brand identity, emphasizing not just aesthetics but understanding audience, behavior, and market context. It covers foundational stages such as defining the audience, analyzing competitors, building brand strategy, and the design process. The book features rich case studies from diverse industries—digital media, fashion, packaging, product design, retail—and illustrates each step with clear examples: mood boards, logo design, naming, client presentations, rebranding, and launching a brand identity.
With over 160 pages of color illustrations and diagrams, "Creating a Brand Identity" offers both theoretical frameworks and hands-on exercises to help designers hone their skills. It is particularly strong in guiding users through visual storytelling, identity systems, and the interplay between logo, color, typography, and brand voice. The book also provides a glossary of branding terminology and suggestions for further reading, making it a valuable reference tool.
The value of this publication lies in its balanced approach: combining strategy, design practice, case-based learning, and clarity. It is ideal for students, budding designers, branding professionals and anyone seeking to craft strong, coherent, and memorable brand identities.
