INFORMATION
Author(s): Steven Heller & Véronique Vienne
Print length: 216 pages
Dimensions: 23.4 x 24.8 cm
Format: Paperback / Pocket edition
Price: 749.900 VND
Weight: 570 g
Publisher: Hachette
Publication year: 2019
INTRODUCTION
"100 Ideas that Changed Graphic Design" by Steven Heller & Véronique Vienne is a visually rich and intellectually stimulating compendium of concepts, innovations, and styles that have shaped graphic design over the past century. Organized roughly in chronological order, the book features one hundred concise entries, each focusing on a single idea—from typographic expressions and printing techniques to visual materials, digital interfaces, and cultural shifts.
Entries cover technical developments (e.g. overprinting, split fountain, rub-on designs), stylistic trends (white space, loud typography, swashes on uppercase letters), objects and formats (dust jackets, posters, design handbooks), and modern methods (pixelation, digital graphics) that have changed how designers work and how visual messages are received.
Each idea is paired with striking examples and illustrations, allowing readers to see how these changes appeared in print, packaging, branding, advertising, and digital media. The book is both a source of inspiration for designers and a provocative record of design history—showing how seemingly small innovations or stylistic choices rippled outward to influence entire visual cultures.
Perfect for students, practitioners, or anyone interested in visual communication, "100 Ideas that Changed Graphic Design" encourages the reader to reflect on the potency of design beyond aesthetics—how form, medium, and idea converge to communicate, persuade, and endure.
